AI-Powered Software Solutions Designed for Your Unique Business Needs

Our bespoke AI-driven software solutions are tailored to meet your business's specific challenges and goals. From streamlining operations to unlocking new opportunities, we empower you to stay competitive and future-ready in an ever-evolving market.

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Why Choose Hall Digital Solutions?

At Hall Digital Solutions, you get a partner dedicated to your success.

Dedicated Partner

We become an extension of your team, providing all the technical expertise you need.

Rapid Results

We deliver value quickly without compromising quality

Scalable Solutions

We leverage the latest technologies to build digital solutions that are secure, fast, and future-proof.

Full Code Ownership

You own and always have access to the code we write. The product is yours—completely.

Our Projects

Explore Our Recent Projects and Success Stories

Alt Cortex

We built Alt Cortex to help businesses and creators keep their audience informed and engaged. By combining intelligent content aggregation with powerful summarisation and organisation tools, Alt Cortex allows businesses and creators to curate news from trusted sources, categorise it seamlessly, and deliver AI-powered concise, actionable insights.

Whether building a branded newsfeed or tracking industry trends, Alt Cortex empowers businesses and creators to save time while providing maximum value to their audience.

With advanced vector search and OpenAI-powered summarisation, Alt Cortex goes beyond basic keyword matching to understand the deeper context of content. This ensures accurate categorisation, dynamic updates, and intelligent summaries that keep audiences informed without overwhelming them.

From tech enthusiasts to corporate teams, Alt Cortex delivers tailored solutions for discovering and sharing the information that matters most.

Build a News Aggregator with Alt Cortex

Experience That Drives Results

Before founding Hall Digital Solutions, Rob Hall played a key role in projects that helped businesses grow and adapt.

Generative AI for Customer Experience

Early experimentation with generative AI at a leading national brand, leading to improved customer journey personalization and enhanced engagement.

Embedded Insurance Integrations

Led a team to develop an embedded insurance solution that improved customer access to insurance options through partner integration.

Staff Rostering SaaS Platform

Developed a comprehensive SaaS staff rostering application, simplifying workforce management for clients.

Loyalty Program Development

Created web and mobile loyalty programs at Orchid for restaurants, enhancing customer retention and engagement.

Social Media Competition Builder

Designed and developed a SaaS-based social network competition application, enabling businesses to run targeted promotions.

Freight Calculator Solution

Engineered a freight calculator for Hobbs Global logistics. Optimizing route planning and cost estimation.

"Make it Happen" Award Initiative

Led the team at Simply Business which won the "Make it Happen" award for delivering a key initiative in embedded insurance.

Cloud Sales Reporting Tool

Built a cloud-based sales reporting tool for Casio POS systems, providing real-time analytics for retail operations.

Earthquake Bracing Calculator

Developed a specialised calculator for Knauf to support structural engineers in assessing earthquake bracing needs.

"Creative Solution" Award Initiative

Led the team at Simply Business which won the "Creative Solution" award for delivering a key initiative that utilised generative AI.

Agent Portal for US Insurance Market

Led the development of an Agent Portal, empowering US insurance agents to manage leads, policies, and customer lifecycles more effectively.

Single Sign-On Integration

Led the development and integration of Single Sign-On capabilities at a leading national brand, streamlining access for insurance intermediaries and UK banking partners.

Insurance Book Transfer

Led a team in developing technology to seamlessly transfer a book of insurance business from external providers into the company's platform.

Third-Party Lead Transfer Capability

Developed a system at a leading national brand to transfer out-of-appetite leads to a partner, ensuring optimal lead management and business efficiency.

Paint Tinting Calculator

Designed and developed a paint tinting calculator at Orchid, enabling precise color formulations and improving operational efficiency for clients.

Online Learning Platform

Developed an online learning platform at Orchid to equip small business owners with the knowledge and tools needed to start and run successful businesses.

Marketing Attribution System

Led a team at Simply Business to build a new partner marketing attribution system. Transitioning from a legacy solution to a scalable, fault-tolerant system, improving data accuracy and scalability.

Legacy System Migration

Migrated over 1 million insurance policies from a legacy system to a new system, streamlining policy management and ensuring scalability.

Meet the Founder

I'm Rob Hall, the founder of Hall Digital Solutions. Over the past decade, I've honed my skills as both an engineering leader and a hands-on developer, working with teams at Simply Business & Orchid to bring impactful products to life.

My journey in software development began with a deep fascination for how technology can solve real-world problems, and today, that passion fuels my mission at Hall Digital Solutions—to accelerate business growth through purposeful digital innovation. By crafting custom, scalable digital solutions, I empower startups and established companies alike to streamline operations, elevate the customer experience, and unlock new opportunities.

As an engineering leader with a decade in software engineering, I’ve led teams to success by focusing on building solutions that truly matter. During my tenure at Simply Business, I led key initiatives like developing the first embedded insurance product and leveraging generative AI to enhance the customer journey.

When I'm not building products, you can usually find me watching my local team, Lincoln City, enjoying a good walk around Lincolnshire and spending time with my family.

Building meaningful relationships is as important to me as building innovative software, so let’s connect and create something amazing together.

Connect with Rob on LinkedIn

Turn Problems into Possibilities

Every great solution starts with understanding. Through collaboration, brainstorming, and prototyping, we uncover opportunities and design a clear path to success. We start by understanding your challenges and goals, exploring innovative solutions, and creating prototypes that bring your vision to life.

Collaborative Ideation

We use collaborative ideation sessions to transform ideas into actionable plans. Through brainstorming and prototyping, we ensure that every concept is validated before development begins.

Domain-Driven Design

We dive deep into your business domain to model your processes effectively, ensuring the resulting solution fits perfectly with your needs.

Incremental Development

Our approach involves developing small, fully-functional parts of your application step-by-step, which allows us to gather feedback early and adjust quickly to meet your needs.

Business Process Exploration

We conduct sessions to thoroughly understand your business processes, making sure we capture every detail to create a solution that truly fits your needs.

Launch with Confidence

The Launch phase is all about bringing the solution to market smoothly and effectively. We ensure that every aspect of your product is ready for real-world use, giving you the confidence to make a strong first impression.

Deployment Strategy

We plan and execute a deployment strategy tailored to your business needs, ensuring a smooth transition from development to production.

Quality Assurance

Our rigorous testing process guarantees that your application is reliable, secure, and performs well under all expected conditions.

User Training and Support

We provide comprehensive user training and support to ensure your team is ready to use the new application effectively.

Monitoring and Optimization

After launch, we continuously monitor the application’s performance, making adjustments as needed to optimize stability and user experience.

Go-to-Market Assistance

We help you develop a go-to-market plan, ensuring that your product reaches your target audience effectively and starts generating value from day one.

Feedback Integration

We gather early user feedback and make iterative improvements, ensuring that your product evolves in line with customer needs.

Grow Your Success

The Grow phase is focused on scaling your product and maximizing its impact. We help you continuously enhance your product to meet the evolving needs of your business and users.

Feature Expansion

We help you identify and implement new features that add value for your users and keep your product competitive.

User Engagement Analysis

We track user engagement to understand how people are using your product, identifying opportunities for improvement and growth.

Automation and Efficiency

We introduce automation to streamline your business operations, saving you time and reducing manual effort as your business scales.

Ongoing Support

We're always available to provide support and make enhancements, ensuring your product continues to meet your business needs as it grows.

Ready to Transform Your Business?

Get a free consultation to discuss your project and explore how we can help.