5 Practical Examples of AI in Business
AI in Content Moderation: Etsy’s Success Story
There are over 100 million unique items listed for sale on Etsy, creating the challenge of identifying and moderating harmful or policy-violating content at scale.
Etsy leveraged AI, building a custom model capable of automatically identifying and removing harmful user-generated content.
The result? Etsy successfully identified and removed over 100,000 policy violations, ensuring a safer and more compliant platform for users.
Source: Etsy’s official reports on AI-driven content moderation.
AI in Multilingual Sentiment Analysis: TUI’s Global Approach
TUI, a leading holiday company, needed to analyse customer feedback received in multiple languages to drive better understanding and improve service offerings across its global operations.
To address this, the company adopted Cortex AI, leveraging its advanced translation and sentiment analysis capabilities to process multilingual feedback efficiently.
TUI successfully analysed customer sentiments across various languages, leading to actionable insights and enhanced service experiences.
Source: Computer Weekly report on TUI’s use of AI.
AI in Automated Report Generation: Medigold Health’s Transformation
Medigold Health faced rising client demand with limited clinician resources, causing heavy administrative burdens that impacted patient care and clinician work-life balance.
To overcome these challenges, Medigold partnered with Microsoft to migrate AI workloads to Azure, leveraging Azure OpenAI Service, Azure Cosmos DB, and Azure SQL Database to automate report generation and streamline appointment booking.
This transformation resulted in a 58% increase in clinician retention, along with enhanced job satisfaction by reducing administrative workloads and freeing up time for patient care.
Source: Microsoft’s case study on Medigold Health’s AI transformation.
AI Augmented Intelligence: Bridging the Justice Gap with UC Berkeley Law
UC Berkeley School of Law aimed to address the justice gap by improving access to legal assistance, particularly for the millions of low-income Americans that lack adequate legal assistance.
They conducted a field study with lawyers, utilising AI tools for tasks such as document summarisation, preliminary research, drafting, and translating complex legalese into more accessible formats.
90% of participants reported increased productivity, demonstrating AI’s potential to support lawyers in handling civil legal issues more efficiently.
Source: UC Berkeley School of Law’s field study on AI in legal practice.
AI-Powered Customer Service: Klarna’s Game-Changing AI Assistant
Klarna, a global leader in financial services, needed to improve customer service efficiency and satisfaction for its 150 million global users across 23 markets, with 24/7 multilingual support to handle a high volume of customer inquiries.
Klarna launched an AI assistant powered by OpenAI, capable of managing a wide range of tasks including refunds, returns, payment issues, and disputes. The assistant communicates in over 35 languages, operates 24/7, and integrates directly into the Klarna app.
Klarna’s AI assistant managed two-thirds of customer service chats in its first month, handling 2.3 million interactions with a customer satisfaction score on par with human agents. It reduced resolution times from 11 minutes to under 2 minutes and repeat inquiries by 25%
Source: Klarna’s insights on AI-driven customer service improvements.